WEB 2.0: ADVANTAGES OF BUSINESS 2.0
The next generation of
Internet use – more mature, distinctive communications platform
characterized by new qualities such as collaboration, sharing and free.
Business 2.0 encourages user participation and the formation of
communities that contribute to the content. In Business 2.0, technical
skills are no longer required to use and publish information to the
World Wide Web, eliminating entry barriers for online business.
CONTENT SHARING THROUGH OPEN SOURCING
Open system consist
of nonproprietary hardware and software based on publicly known
standards that allow third parties to create add-on-products to plug
into or interoperate with the system. Source code contains instructions written by a programmer specifying the actions to be performed by computer software. Open source refers
to any software whose source code is made available free (not on a fee
or licensing basis as in business) for any third party to review and
modify.
USER-CONTRIBUTED CONTENT
User-contributed content is
created and updated by many users for many users. Websites move control
of online media from the hands of leaders to the hands of users. One of
the most popular forms of user-generated content is a reputation system,where buyers post feedback on sellers.
COLLABORATION INSIDE THE ORGANIZATION
Collaboration system is
a set of tools that supports the work of teams or groups by
facilitating the sharing and flow of information. Business 2.0’s
collaborative mind-set generates more information faster from a wider
audience. Collective intelligence is collaborating and tapping
into the core knowledge of all employees, partners, and customers.
Knowledge can be real competitive advantage for an organization.Knowledge Management System (KMS) supports
the capturing, organization and dissemination of knowledge throughout
an organization. KMS can distribute an organization’s knowledge base by
interconnecting people and digitally gathering the expertise.
Explicit and Tacit Knowledge
Explicit knowledge consists
of anything that can be documented, archived, and codified, often with
the help of IT. Examples of explicit knowledge are assets such as
parents, trademarks, business plans, marketing research, and customer
lists. Tacit knowledge is the knowledge contained in people’s
heads. The challenge inherent in tacit knowledge is figuring out how to
recognize, generate, share, and manage knowledge that resides in
people’s heads. Related technologies can help facilitate the
dissemination of tacit knowledge, identifying it in the first place can
be major obstacle.
COLLABORATION OUTSIDE THE ORGANIZATION
Crowdsourcing, which
refers to the wisdom of the crowd. The idea that collective
intelligence is greater than the sum of its individual parts has been
around for a long time. With Business 2.0 the ability to efficiently tap
into its power is emerging. For many years organizations believed that
good ideas came from the top. Traditional e-business communications were
limited to face to face conversations and one-way technologies that
used asynchronous communications, or communication such as email in which the message and the response do not occur at the same time. Business 2.0 brought synchronous communication, or communications that occur at the same time such as IM or chat.
NETWORKING COMMUNITIES WITH BUSINESS 2.0
Social media refers to websites that rely on user participation and user-contributed content such as Facebook, Youtube, and Digg. A social network is
an application that connects people by matching profile information.
Social networking is the practice of expanding your business and/or
social contacts by constructing a personal network. Social networking
provides two basic functions. The first is the ability to create and
maintain a profile that serves as an online identity within the
environment. The second is the ability to create connections between
other people within network. Social networking analysis (SNA) maps
group contacts identifying who knows each other and who works together.
It can also identify key experts with a specific knowledge such as how
to solve a complicated programming problem or launch a new product.
Social Tagging
Describes the
collaborative activity of marking shared online content with keywords or
tags as a way to organize it for future navigation, filtering, or
search. The entire user community is invited to tag, and thus
essentially defines, the content. Folksonomy is similar to
taxonomy except that crowdsourcing determines the tags or keyword-based
classification system. Using the collective power of a community to
identify and classify content significantly lowers content
categorization costs, because there is no complicated nomenclature to
learn. A website bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut. Social bookmarking allows users to share, organize, search, and manage bookmarks.
BUSINESS 2.0 TOOLS FOR COLLABORATING
Blogs
A blog, or web blog, is an
online journal that allows users to post their own comments, graphics,
and video. Unlike traditional HTML web pages, blog websites let writers
communicate-and readers respond-on a regular basis through a simple yet
customizable interface that does not require any programming. Blogs are
no different from marketing channels such as video, print, audio, or
presentations.
Microblogs
Microblogging is
the practice of sending brief posts to a personal blog, either publicly
or to a private group of subscribers who can read posts as IMs or a
text messages. The main advantage of microblogging is that posts can be
submitted by a variety of means, such as instant messaging, email, or
the web.
Real Simple Syndication (RSS)
Is web format used to
publish frequently updated works, such as blogs, news headlines, audio,
and video, in a standardized format. An RSS document or feed includes
full or summarized text, plus other information such as publication date
and authorship.
Wikis
A wiki (the word is
Hawaiian for quick) is a type of collaborative web page that allows
users to add, remove and change content, which can be easily organized
or reorganized as required. While blogs have largely drawn on the
creative and personal goals of individual authors, wikis are based on
open collaboration with any and everybody. Wikipedia, the open
encyclopedia that launched in 2001, has become one of the most 10 most
popular web destinations, reaching an estimated 217 million unique
visitors a month. The network effect describes how products in an network increase in value to users as the number of users increases.
Mashups
A mashup is a
website or web application that uses content from more than one source
to create a completely new product or service. The term is typically
used in the context of music. The web version of a mashup allows users
to mix map data, photos, video, news feeds, blog entries, and so on to
create content with a new purpose. Content used in mashup is typically
sourced from an application programming interface (API), which is
a set of routines, protocols, and tools for building software
applications. A programmer then puts these building blocks together.
THE CHALLENGES OF BUSINESS 2.0
Technology Dependence
These days, many people
search the information through Internet. Without the Internet, they will
find it is difficult to search the information.
Information Vandalism
Allowing anyone to edit anything opens the door for individuals to purposely damage, destroy, or vandalize website content.
Violations of Copyright and Plagiarism
A great deal of
copyrighted material tends to find its ways to blogs and wikis where
many times blame cannot be traced to a single person
WEB 3.0: DEFINING THE NEXT GENERATION OF ONLINE BUSINESS OPPORTUNITIES
Based on intelligent web
applications using natural language processing, machine-based learning
and reasoning, and intelligent applications. Web 3.0 is the next step in
the evolution of the Internet and web applications. Business leaders
who explore its opportunities will be the first to market with
competitive advantages. Although Web 3.0 is still a bit speculative,
some topics and features are certain to be included in it, such as
integration of legacy devices, intelligent applications, open ID, a
worldwide database and open technologies.
E-GOVERNMENT: THE GOVERNMENT MOVES ONLINE
Involves the use of
strategies and technologies to transform governments by improving the
delivery of services and enhancing the quality of interaction between
the citizen-customer and all branches of government.
MBUSINESS: SUPPORTING ANYWHERE BUSINESS
The ability to purchase
goods and services through a wireless Internet-enable device. The
emerging technology behind m-business is a mobile device equipped with a
web-ready micro-browser that can perform the services.
